Why a RAW Diet for Dogs?

It’s undeniable that a raw meat, organ and bone based diet is what canines are built for, one needs only to look at their teeth and anatomical structure to see this. Your dog’s hinged jaws are strong and equipped with teeth for tearing and crushing meat and bones. Over time, savvy business people capitalized on the fact that people wanted cheaper and mass produced sources of food. This lead to canned meats that have evolved into the cereal, grain and processed carbohydrate ridden pet foods we see today. Whilst this food was easier to transport, store and sell, (making it appealing for manufacturers, retailers, and consumers) it does nothing beneficial for your pet. Presently, dogs are plagued with all manners of health issues and allergies. Often the disease is treated without addressing the cause. We firmly believe that returning back to a dog’s natural diet will nurture and fuel your dog’s health, offspring, and overall well-being.

Oral Health & Well-being

One of the more notable features of a dog is of course their mouth. Their teeth, jaw and mouth structure has been designed to suit a carnivorous diet. Whilst dogs can survive on a variety of food, it is often forgotten that these carnivorous variants are not only for nutritional value, but for hygiene and mouth health. A diet of bones, briskets and raw tripe helps remove tartar build up. Chewing on a bone cleans the gums and teeth, promoting overall oral hygiene. Raw tripe also contains enzymes that serves to kill bacteria and keep your dogs mouth and teeth clean. Diseases of the mouth can often spread to the head and other parts of the body. A recent study of 60,000 canines has proven a link between gum disease and heart disease in dogs. It is important to prioritise your pets oral health and hygiene. Source: http://veterinarynews.dvm360.com/canine-gum-disease-linked-heart-problems.

Physical Development Dogs

Dogs undertaking working or sporting duties require the correct structure and muscle development. If we study the diet of human sporting athletes we can see that they consume a diet that provides the right nutrients for their physical and mental health. Dogs are plagued by hip dysplasia, ACL and bone diseases with the root causes not being discussed. Blame is instead placed on genetics rather than malnutrition, which we believe is the cause of most these ailments. Consideration must be placed into providing the correct nutrition for your dog to ensure they have the foundations to properly develop their bones, muscle and ligaments to their full potential. For example, a large dog can grow more than 400 grams per month, the right nutrition must be provided to keep up with this growth rate to ensure they are healthy throughout their adult years.

Canine Allergies

Pets, like us, need diversity in their diets. Providing the same food to your pet each day increases the possibility of them developing an allergy to it. The style of food you give your pet is important as well, as there are high chances the meat contains added antibiotics and hormones, which can cause your dogs immune system to overreact. We caution against the overuse of antibiotics as they also destroy good bacteria. The majority of your dog’s immune system is located in the GI tract, which means the right balance of gut bacteria is vital for their protection against allergies and determines their overall health. This is why a raw diet is the key to fighting allergies and to building a solid foundation of health. Raw diets are easily absorbed by the dog and do not clog up their GI tract with “fillers”, which can be found in most kibble and processed pet food/ meat.

Mental Stimulation

The very act of chewing and relishing a bone provides mental and physical stimulation, whilst also being an enjoyable past time for your pet! It is a wonderful stress reliever and a filling, healthy meal for your dog to sleep off and digest.

When feeding the correct appropriate raw diet the health benefits for your dog include

Stronger Immune

A raw diet strengthens a dogs immune system. It does this by delivering a balance of essential fatty acids, trace elements, cartilage, marrow, immune normalising agents, and strengthening nutrients that all help fight infections and reduce inflammatory conditions. The omega-3 fatty acids in fish such as salmon, tuna, and mackerel, act as immune boosters by way of increasing the activity of phagocytes; the white blood cells that eat up bacteria. Essential fatty acids also protect the body against damage from overreactions to infection.

Less stools

Natural raw feeding has NO FILLERS. Fillers such as rice, corn, and soy are cheap to provide the huge profit margins involved with kibble sales. Pet food companies are always researching for new and clever fillers that appeal to their consumers. For example, “grain free” is the latest buzzword, which simply means another cheap filler has been used instead of the grain. Just because it’s “grain free” it doesn’t mean it will be of nutritional value or benefit to your dog. It could be potato or beet pulp, it’s still a filler. Raw meaty bones, meat, organs, and offal contain no fillers, every gram your dog eats is direct nutrition and readily absorbed by their system, which is why the stools are smaller. Research conducted showed up to 70% of dogs stools was made up of what was fed to dogs the day before.

Skin issues

Skin issues and yeast is a massive scourge to an increasing number of dogs. The skin is a living organ and reflects their health externally and gives an insight to their internal health as well. Yeast thrives on sugar and carbohydrates. Kibble or dry food is simply more fuel for the yeast to feast and grow. The medication used to treat such issues can become obsolete when sugar and carbohydrate ridden kibble is given to your dog. Raw feeding provides almost no carbohydrates and sugars, so this condition is starved of its fuel, whilst providing your dog optimum nutrients that fortifies it’s immune system and other vital elements such as the epidermis and coat. This is a simplified example of how feeding a correct diet satisfies the nutritional needs of your dog.

History of Kibble

In 1860 James Spratt, of Cincinnati, Ohio developed a biscuit made of wheat, beet root, vegetables and beef blood, hence, the first processed dog food was created. The idea for this product was sprouted from watching stray dogs eat hard biscuits thrown away by sailors and migrants coming off the ships in port at Liverpool. This new product was named Spratt’s Patent Meat Fibrine Dog Cakes. This product began to sell well, and soon, other companies followed and began producing baked dog products too.

Another interesting fact to note in the history of kibble is the relationship between the founder of kibble and the founder of one of the largest dog event shows in the world, Crufts. This event is named after its founder Charles Cruft, who was none other than the General Manager of James Spratt’s company.

The 1930’s depression prompted dog owners to look to cheaper options for dog food. Fillers such as grains and cereal product were a cheaper method to feed their pets compared to meat. Canned meat products were introduced during the 1940’s, and in 1943 dehydrated dog food was introduced, with the instructions: “just add water.” The new dehydrated foods had many advantages in a business context. They were more shelf-stable and could be stored in warehouses, store shelves and homes for months. They were packaged, lightweight, and were easier to freight for both businesses and consumer.

After World War II, processed dog food sales picked up considerably. Mill operators, grain dealers and meat packing plants were finding that the pet food industry would pay for waste products that would otherwise be discarded.

Hence the beggining of the multi billion dollar commercial pet food industry.

Meat, “waste products” and grains were cooked together for many hours even days to kill bacteria and disease. The mix was then formed into pellets and thus dog food went the same way as processed pellets fed to horses and rabbits.

Around this time, the Purina Company developed new production technology called “extrusion”. The extrusion process consisted of mixing and cooking the ingredients together into a liquid form, and then mechanically pushing them through the extruder and then baking the pieces. Extruded dog food was not only larger and lighter they became popular with consumers due to the lower price.

By the late 1960s, the convenience of feeding canned or dry dog foods saw these products quickly increase in sales. The veterinary industry began promoting the idea that protein diets were incomplete, and needed to be supplemented with additional vitamins, minerals, and carbohydrates .

The next advance in commercial dog food was specialty diets, formulated for specific diseases or disorders in pets. Dr Mark Morris DVM, founder of Hill’s Pet Products (Science Diet) was the first in the field to develop this idea.

The Purina Company quickly followed, along with several others. Only veterinarians offered these prescription products at first. Today, there are dozens of specialty diets available, including diets for specific breeds. For example, one of the most popular brands available, Purina’s Pro Plan Dog Food, includes varieties for sensitive stomach or sensitive skin, weight management, and formulas for puppies or senior dogs.

Raw Feeding MUST haves

Raw feeding must be done with some degree of science to provide your dog with a complete and balanced diet. There are so many sources of information about raw feeding so we have tried to simplify the information for practical usage and summarise the key points to remember when deciding on a RAW diet: 1. Balance over time – one meal could have more bone content, another more meat or organ. 2. The approximate ratio to aim for overall is 80% meat (tripe and heart forms part of meat), sinew, ligaments and fat, 10% edible bone, 5% liver, 5% other organ meat. 3. Rotation of proteins – don’t feed just one protein source day in day out. 4. Fasting for adult dogs. 5. Pet rolls is not raw feeding. 6. Just because you don’t like it doesn’t mean your dog doesn’t NEED it!


Our tripe is not to be confused with the “bleached” tripe commonly available. Bleached tripe has been doused in chemicals that strip almost all of the nutritional benefits. As it is illegal to sell unwashed raw green tripe in Australia, ours is washed without harsh chemicals and not bleached. Tripe IS NOT organ or intestine meat. Tripe is the wall/lining of the stomach of animals such as goat, cow, deer, or lamb. Like a large sponge, it soaks up digestive and gastric juices, which are rich in essential fatty acids, omega 3 & 6, and an excellent source of protein. Due to the fermentation process and the way that the ruminant digests, the abomasum provides a food that is incredibly rich. Not only will it provide completely natural digestive enzymes to the dog but also vitamins, fatty acids and amino acids.
The enzymes not only help digestion in the canine but are also said to have a substantial effect on the cleaning of your pup’s teeth, keeping them white. Fatty acids are another benefit. All dogs need omega 3 and 6 in their diet – especially to maintain healthy skin and coat. The vitamins and amino acids are what gives your dog energy and spunk – tripe has plenty of these. Whilst many dog owners feed probiotics to their dogs to help with runny stools, upset tummies, and recovery and regeneration of good bacteria from depletion via prescribed antibiotics, tripe is the healthier alternative. Tripe is an excellent source of probiotics due to the large numbers of helpful microorganisms contained within the digestive tract. Raw tripe also has a perfect 1:1 ratio of calcium to phosphorus, which is vital for proper bone and joint development and sustainability.

Benefits of raw meaty bones

Raw bones are consumed first and foremost for their nutritional value to the cat or dog. A natural, and highly digestible source of calcium is provided by raw bones, and is required to provide a natural balance to the higher levels of phosphorous found in raw meat. Sufficient supplies of calcium is vital for normal growth and development, for correct mineralisation (strength) of the teeth and bones, and structure of joints. It is vital for muscular contraction in the body, including the heart muscle, and is involved in a wide array of metabolic processes. The calcium in raw bones can be up to 4 times more digestible than most common calcium supplements available. Bones also supply smaller amounts of cartilage (natural glucosamine and chondroitin sulphate to prevent arthritis), bone marrow and other minerals like boron, which are vital for bone health.

Canine Allergies

The basic guide for choice of bones is really decided by the size of the dog. Large dogs can handle larger bones, like lamb necks, lamb shanks, beef leg bones, whole rabbit, whole chickens or chicken carcasses, kangaroo tails. Smaller dogs will fare better with chicken frames, chicken necks or wings, lamb flaps, brisket bones, ribs etc. There are two distinct types of bones; those that are eaten easily and quite quickly, are nutritional, and provide all of the above listed benefits. We don’t recommend feeding large massive bones as they have little nutritional value and end up scattered over the back yard, or buried in the lawn, and dug up or chewed on over many days and are more of a “toy”. When feeding bones it is preferable to source and feed with some meat left on the bone as it encourages the dog to exercise the front incisor teeth while tearing at the meat. This is very important during puppy-hood, when the milk teeth are replaced by the adult teeth.

How often

Puppies and kittens should have a bone offering every day during their growth phase. For cats and small breed dogs, this ends at around 6-12 months of age, for medium sized dogs at 12-18 months, and for large and giant breeds, at 2 years old. Puppies and kittens can tackle soft macerated meat and bone pieces as soon as they develop their milk teeth, at around 4-5 weeks old. Adult dogs and cats can still happily eat a bone every day, but can get by with bones at least twice weekly. Older pets should get more bones, as they start to need more calcium in old age to maintain good health and prevent arthritis

What is fasting?

Fasting involves the withholding of food from adult dogs; this does not include withholding water, which should be available at all times. Fasting is NOT starving your dog. Whilst this can be a foreign concept in many societies, fasting has an abundance of health benefits for humans also. Remember, a dogs internal anatomy is completely different to a humans so they are designed to process food in a different manner. The issue is our disposition to humanise animals, which creates an incorrect view of what they actually need to exist as nature intended.

Elevated Macrophages Activity

Macrophages are an important first line of defense against harmful particles. Macrophages engulf and destroy bacteria, viruses and other foreign substances. They can ingest worn-out or abnormal body cells. Enhancing the body’s macrophages is often recommended for various treatments for autoimmune diseases and even some forms of cancer. When the macrophages and other immune system components have digested the body’s dead cells, the cells make their way through the bloodstream and into the digestive system for final disposition. The body’s waste that is processed for elimination by macrophages. This process is increased during fasting which causes catabolism, that in turn increases cellular breakdown to be utilized for fuel.

Enhanced Natural Killer Cell Activity

Cells in the blood and lymphoid tissues can kill tumor cells and cells infected with viruses. Most immunologists feel that natural killer cells play an important part in checking the growth of tumor cells and cells infected with some viruses.

Start off cold turkey

It’s not wise to mix your puppy’s raw food with kibble. Because kibble requires a different pH in the gut to digest, it will make your puppy more susceptible to the bacteria in the raw meats. He is capable of handling this bacteria just fine, but once you add in artificial foods, the meat will sit in his digestive tract twice as long, meaning there is a much greater chance of harmful bacteria building up.

Start with one protein source

Regardless of whether you are preparing your own raw or are using pre-prepared raw food, it is best to start with just one protein source, like chicken, or Tripe. Give that one protein for a good week and, if there are no signs of digestive upset, start your puppy on a second source of protein, and so on.

Feed three times a day

Your puppy should eat three small meals a day until he is about six months of age – then he can eat twice a day and eventually once a day if you wish. This is especially important for small breed puppies as they can become hypoglycemic if meals are spread out too long.

Feed 2-3% of his adult body weight

This is easier to determine if you have a purebred dog, but the amount you feed should be 2-3% of your puppy’s anticipated adult weight. If you’re not sure what that will be, then feed about 10% of his current weight. Watch to see if he gets too fat or too thin and adjust accordingly.

Don’t overdo it with the offal Liver and other organ meat

This can cause some pretty nasty loose stools in puppies who have never had them before. If your puppy is new to raw feeding, wait until you see a good two or more weeks of solid stools before you introduce organ meats. Then add them in gradually instead of feeding one giant meal of liver. Don’t skip the organ meats; they are important because they are full of nutrients not found in muscle meat.

How much to feed per day?

As a thumb rule

  • 2% if your dog is overweight
  • 5% – 3% to maintain present weight
  • Feed more % to fatten a skinny dog
  • Puppies may require up to 10% of body weight

Remember this is only a place to start, adjust everything up or down, depending on your dog’s condition.


Organ is a great source of valuable nutrients and vitamins, and plays a big part in an overall balanced diet. Feeding organ twice or three times a week can provide your dog with much needed rich protein, minerals, vitamins, iron and fats. Organ such as liver, heart, kidney, stomach, brain, intestines, lungs, tongue, and spleen or any other secretion organ, are ideal and should be included into your dog’s weekly diet. IMPORTANT NOTE– Although organ is a much-needed dietary requirement, organ is a very rich source of food. Feeding too much can cause your dog to have diarrhea. It is recommended to feed no more than three times a week, which will vary from each individual dog. Should your dog experience diarrhea, discontinue feeding organ until your dog’s stool is firm and of normal consistency. You may continue feeding organ once you are satisfied that your dog’s stool is fine, keeping in mind how much organ you are feeding per week. Organ should be no more than 5% of the dog’s meal.

Raw Meaty Bones

Eating raw bones is as natural as eating fresh meat for dogs and cats. They go hand in hand, in the wild. Both dogs and cats are natural hunters, cats always eating their food fresh, and dogs happy to eat fresh, or decaying. Either way, catching and eating prey has always involved the consumption of bones. Feeding bones to domestic dogs has been a time-honoured tradition, and is still practiced by knowledgeable dog breeders and pet owners. The feeding of bones to cats has had less emphasis in the past, as cats have always been able to catch and eat their own prey, complete with bones. Since the advent of “ready to serve” commercial pet foods, there has been a noticeable decline in the practice of feeding bones to dogs by many pet owners, particularly raw bones. And now that the modern domestic cat’s natural hunting abilities have been limited by their confinement, there is a marked decline in the consumption of raw bones by cats also. This decline in consumption of fresh bones has been matched by a marked increase in dental disease in dogs and cats, and the evolution of an entirely new industry, veterinary dentistry.

Bones for Cats

Cats will prefer slightly softer, smaller bones. Chicken necks and wings are the most popular, as are rabbit pieces, and smaller roo tails. It can be hard to get an adult cat to start eating bones if it is not used to eating fresh meat. It can be equally hard if they all ready have bad teeth, or need dental help. The best thing is to get your cat started as early as possible, as a kitten, and then keep up a regular routine.

What to avoid

Avoid cooked bones full stop! As a general rule, avoid bones of size that will tempt the dog to swallow rather than chewing. Bones small enough can get wedged across the roof of the mouth, or get stuck in the gut. Also beware that if you feed your dog a high level of dry food, they will not be able to digest raw bones as easily as a dog that eats plenty of fresh meat.

How much and how often can you feed RAW Fish?

Two fish meals per week is a great variety to add to your dogs diet, it still leaves plenty of opportunity for a wide variety of other foods. If you feed just once a day then it would be better to add fish to certain meals, to mix and match with the right type of food again depends on which type of fish you are feeding. Recommended for being the highest in omega 3’s but also the safest and most free from pollution.

But what about Parasites?

Freezing will kill all parasites in the fish, rendering it safe for your dog to eat. Freeze all of your dog’s fish for a week before feeding and you will not have to worry about parasites.

Mixing Kibble and Raw food

Dogs are designed to meet their energy needs through protein and fat – components that are readily supplied and available with a well-balanced raw diet. Their acidic stomach pH aids in the breakdown and digestion of their components and allows pepsin to function at the optimal level. This natural acidity also acts to protect them from any potential bacteria that may be ingested. Dogs are scavengers by nature and their system is designed to deal with any elements they come into contact with. Protein digestion in the stomach is pH dependent due to the requirements of pepsin. Changes in the stomach pH in dogs fed a dry diet (kibble) may denature pepsin and lead to an increase in digestion time or impaired absorption of protein. This would make the dog more susceptible to bacteria, since their normally acidic stomach helps protect them from infection

Starting Puppies on a raw diet

When you bring home a new puppy that was not raised on raw, it can be a bit trickier to get him started – although not impossible. There are just a few guidelines you need to follow to avoid digestive upset as your puppy transitions from kibble to raw food. Before I start, I would like to address the issue that many people have with feeding large breed puppies raw. Yes, it is important to balance the calcium and phosphorus content in the food, but it’s easy to do with raw food – and in light of the dog foods that were recalled due to excesses of some nutrients, the ability to monitor the nutrients in raw food makes it a safer option than kibble. Here are a few tips for getting your puppy started on RAW with minimal fuss – and minimal stains on your rugs!

Increased Immunoglobulin Levels

Immunoglobulin is used to provide immunity to a variety of diseases such as immune mediated hemolytic anemia.

Increased Neutrophil Bactericidal Activity

Neutrophils engulf bacteria and other microorganisms that are a parasite to the body’s immune system.

Heightened Monocyte Killing and Bacterial Function

Monocytes usually enter areas of inflamed tissues or of chronic infections, & are capable of ingesting infectious areas & large particles.

Starting Puppies on a raw diet

When you bring home a new puppy that was not raised on raw, it can be a bit trickier to get him started – although not impossible. There are just a few guidelines you need to follow to avoid digestive upset as your puppy transitions from kibble to raw food. Before I start, I would like to address the issue that many people have with feeding large breed puppies raw. Yes, it is important to balance the calcium and phosphorus content in the food, but it’s easy to do with raw food – and in light of the dog foods that were recalled due to excesses of some nutrients, the ability to monitor the nutrients in raw food makes it a safer option than kibble. Here are a few tips for getting your puppy started on RAW with minimal fuss – and minimal stains on your rugs!

Balance the calcium and phosphorus

This is fairly easy to do. If you view a turkey neck as a nice meaty bone, then your puppy’s diet should be half to two-thirds meaty bones and half to one-third meats and offal (organ meats). There is no magic formula and every puppy is different. Despite what the kibble manufacturers say, it’s pretty easy to balance calcium and phosphorus and there is a wider margin of error when feeding raw. Calcium that comes in a synthetic powder is nearly impossible for a puppy to excrete, so excesses of calcium are more of a concern with synthetic products than with the naturally occurring calcium found in bones.

Other important stuff

Make sure your puppy has plenty of fresh, non-chlorinated water. He should also have plenty of fresh air and exercise. Exercise for young puppies should not be forced walks – his growing joints will suffer less stress if you take him outside for short play or training sessions instead. Keep the walks short – about five minutes per month of age until he is about six months of age.

About RAW Food Myths

History of Kibble

Raw feeding makes a dog aggressive This is a common statement. Many factors can determine a dogs behaviour. It is true many dogs find a raw meaty bone high value so they may resource guard whereby aggression may be shown. However, that is not due to the style of food rather the way the dog has been trained and conditioned. Raw feeding on the contrary can help calm and make a dog feel more nourished and calmer due to proper diet and stress relief. Most dogs eat kibble and are healthy This myth is based on external opinion. When we take a closer look, allergies, cancers, skin issues and organ failure is NOT decreasing and in fact increasing despite all the technological and medical advancements in pet healthcare and studies. Highly processed foods and junk foods are shunned by health conscious consumers, however this is not the case with processed or junk foods for pets. As is the case with humans, people still eat and survive on fast food and do you really believe fast food is made with you or your child’s health at the forefront?

RAW Food Myths

Raw diet is not a complete diet A complete raw diet provides all the nutrients your dog needs. It is the diet their ancestors ate and still eat. A common mistake is not feeding a variety of organs, meats and bones. Some people don’t want to see or touch organs or tripe, so naturally they will feed something like a chicken carcass day in day out because they are cheap and commercial. Either way, the dog does not get the appropriate nutrients it requires, which is not due to the raw diet but due the lack of proper nutrition programme being fed.

Top 5 Common Mistakes


Applying heat to any food distorts its structure and nutritional value. We recommend feeding raw uncooked meat and bones as the primary diet. Cooking food feels good, however, dogs and cats are designed to eat a raw diet of meat, meaty bones, organs and offal. A raw natural diet for dogs involves presenting the food as close to it’s natural form as possible. No one cooks for wolves or other carnivorous predators so why would dogs need otherwise?
 Cooking bones is an ABSOLUTE no go. Raw food for dogs is biologically appropriate and directly reflects in their health and condition


Dogs needs a mixture of proteins, bones and organ matter to meet all dietary needs. Liver, tripe, chicken feet and muscle meats all provide specific nutritional needs for your dog. Feeding chicken frames alone is NOT ENOUGH for your dog, a complete RAW diet needs more. Wild predators such as wolves will consume the organs, fur, stomach lining and all the yucky bits that contain nutrient dense properties.


Bones are vital for a dog’s physical and mental health and is a MUST for any raw diet for dogs. Overfeeding bone on the other hand can cause issues such as constipation and compacted gut. Beware of pet mince that has bone minced up as you cannot gauge how much bone content you are feeding. Besides this, the act of tearing, chewing and crunching bones is vital for mouth hygiene, jaw strength, mental stimulation, stress relief and teething. Powdered bone offers NONE of this stimulation and crushed or powdered bone is mostly included as a filler to pad out pet food mince and increase profit margins.


Feeding only one source of food may cause a nutritional imbalance or deficiency. Ensure you rotate food sources regularly.


Dogs are equipped with powerful-hinged jaws along with canines and triangular carnassial teeth for the ripping and tearing of flesh and crushing bone. Their teeth are not designed for grinding plant material nor do they have a four-chamber stomach for the slow digestion and fermentation of complex carbohydrates (starches from plants and grains), as do cows and sheep. Canines have large stomachs, short digestive tracts and very small cecum, indicative of consuming large amounts of high protein food in a short time period and for fast digestion and rapid absorption of nutrients. In the wild, these canines could typically go many days between their meals.

Raw Diet and your Dogs Behaviour

RAW Diet and your Dogs Behaviour Many people don’t associate a dogs diet with behaviour, yet associate poor diet in human children to behavioural problems. Although different species, the effects of a poor diet can create issues for both human and animal. Today our society is plagued with irritable bowel conditions, cancers, skin issues, depression and anxiety. How do you feel studying or working in such a condition? There are many articles of information and research available on this topic, however, the first point is realising a healthy diet is directly related to your dogs well being. A well fed dog is so much happier, comfortable and easier to handle. Let’s also consider the growth needs of a dog. For example, a pregnant woman or growing child has dietary requirements to keep pace with their developmental needs. A puppy grows MUCH FASTER than humans and large breeds can grow up to one kilogram per month so think about what type of fuel this growth rate needs. A puppy’s growth plates set at around 12 months so it is vital to ensure a solid foundation has been provided for the correct structural foundation that will carry and support the dog for its entire life. Too often we only look at the external development of our dogs, without considering the growth of the internal organs and development of the immune system.

The immune system of a dog is vital to its overall well-being, because irrespective of outside appearance the immune system is the foundation of your dogs ability to fight off disease and parasites. 
How many people try to save money on a quality diet only to spend money on monthly treatments for the dogs entire life for issues that ironically probably have their roots in poor nutrition. All the above points relate to the fact that a comfortable, satisfied and sound dog is NOT distracted by discomfort, pain or itchy skin.

Digging and chewing  is natural behaviour for puppies, and a raw diet with bones provides plenty of entertainment, nutrition and mental stimulation for pups. They can release their chewing in a raw meaty bone, which provides the puppy with what it needs as well as preserves your household items. Distraction, no focus and fidgety dogs may not look malnourished externally, however, a dog needs the appropriate diet to meet all their needs. Naturally if a dog is hungry or seeking real nutrition it’s prime focus will be food and feeding that need. A well-fed (not overfed) dog is likely to be more content and satisfied. Itchy skin and external skin issues are often tell tale signs indicating poor inner health.

Tricks of the Trade

Ever stopped to think what the fancy terms and phrases on packaging means? The use of “clever” words and slick packaging creates a product that is appealing and convincing to the consumer. Here’s some common buzzwords used, that when broken down really don’t mean much at all. By the way, if a food is endorsed or pushed by a celebrity don’t go near it. Good food and nutrition speaks for itself. If that spokesperson is getting paid, you’re more than likely getting played.


As per the Oxford Dictionary Philosophy – Characterized by the belief that the parts of something are intimately interconnected and explicable only by reference to the whole. Medicine – Characterized by the treatment of the whole person, taking into account mental and social factors, rather than just the symptoms of a disease.


(Of food or drink) pleasant to taste: a very palatable local red wine.
(Of an action or proposal) acceptable or satisfactory: a device that made increased taxation more palatable
. Let’s be honest, not all food that is palatable is good for you and just because it tastes good has NO bearing on it’s nutritional value.


Prebiotics feed intestinal bacteria and probiotics are one type of those bacteria. Contrary to what many believe about prebiotics just feeding good bacteria, research indicates otherwise as prebiotics feed both good and bad microorganisms. Prebiotics are commonly added to pet food, but probiotics can’t be as they are extremely sensitive to heat and moisture so if its a kibble, they will be dead and hence useless by the time it is consumed by your dog. Tests on dog foods claiming to contain probiotic microorganisms showed the manufacturing process kills most of the live bacteria, rendering the probiotic effect useless by the time the food is packaged and shipped.


Perhaps the most dangerous ingredient in pet foods is EQ (ethoxyquin). EQ is a pesticide used as a fat preservative that was ruled by the FDA as a “poisonous and deleterious” chemical in 1959. Because of the dangers surrounding the consumption of EQ in high levels, it was quickly prohibited for use as a preservative in food products. However, the same year it was banned, there was an amendment made to the Food and Cosmetic Act, allowing its use in animal foods at a maximum dose of 150ppm (parts-per-million). The objective of the amendment was to allow its use as a grain preservative in feed given to animals being raised and slaughtered for food consumption. Furthermore, the amendment was passed based on an independent study conducted by the Monsanto company: the manufacturer of ethoxyquin”Reference Link


Grains were commonly used as cheap fillers for many processed and kibble dog foods. This over time has caused many issues and illnesses with dogs prompting companies to label their foods as “Grain Free”. What most consumers don’t realise is that “grain free” simply covers grains, it does not cover other cheap fillers that are also not ideal food for dogs such as potato, beans, peas and meat meals. Grain or no grain, what they need to be telling you is that just because it’s not a grain, it will still contain some form of carbohydrate fillers.


As per the Oxford Dictionary Philosophy – Characterized by the belief that the parts of something are intimately interconnected and explicable only by reference to the whole. Medicine – Characterized by the treatment of the whole person, taking into account mental and social factors, rather than just the symptoms of a disease.All natural ingredients may have been used, however, when processed, cooked and compressed what happens to the wholesome goodness of natural ingredients? Much of it is destroyed in the cooking and pelleting process which is why synthetic vitamins and elements need to be added. 
Any nutritionist can confirm this.


Firstly, dogs need more than just food. Raw meaty bones, fish frames and offal provide a variety of tastes, textures and challenges that stimulate, challenge and entertain your dog, as well provided stress and boredom relief. Show us one human who will live off of ONE source of “complete food” for 70%-90% of their life?
 If it was complete and balanced nutrition why are there so many brands with different recipes and why are there so many diseases, allergies and nutritional deficiencies?