We don’t want you to think like us…we just want you to think

We are Australia’s LARGEST range of specialty raw foods and are completely independent. We are dedicated to providing the truth and benefits of a raw diet.  So whilst many brands are seeking marketing angles or gimmicks – the fact is ONLY raw food contains nutrients and enzymes in their natural state, not destroyed by chemicals, cooking or processing.  Good food is natural, “living” and full of zest and energy, put simply, the less done to raw food the BETTER it is for your pets.

The LESS interference with raw produce the BETTER it is for your dog. This is what our dog’s ancestral relations thrived on until recently, when businesses got involved, and clever marketing convinced us that feeding “natural” was unnatural. How many dogs are suffering from allergies, skin issues, cancers, organ failure, mouth disease and obesity?  It’s on the increase and few ask WHY.

The need to provide a solution for the problem gave birth to our RAW brand. This website provides truthful information, tips and guidelines for a raw diet and natural nutrition for your dog’s well-being! Our raw food diet is designed to provide a nutritious, stimulating and healthy balanced nutrition for your dog. Unlike just pet mince or vet rolls, our RAW selection gives your  dog texture, variety, and enjoyment whilst providing mental and physical benefits and delights. Test

We have a large selection of raw food products, we open 7 days a week. We also deliver Australia wide, order online to use this service.

Our Philosophy

  • We believe ALL animals deserve respect and have a right to quality of life.

  • We believe the foundation of health is nutrition.

  • We believe many industries have built empires around purely commercial gain, and we believe this is wrong.

  • We believe there is a solution to animal cruelty therefore we avoid feeding/selling intensive farmed produce where possible.

  • We believe that we/you can make a change by purchasing/supporting ethical products.

  • We believe that mankind has been entrusted with the earth and as custodians of it each one of us has a responsibility to think about our choices.

By forsaking nature we forsake a truly healthy existence. We eat depleted, processed foods to save time and money, only to spend untold amounts treating illness brought about by a poor diet.  Our way of living overflowed into our families and also our pets. Allergies, cancers and skin issues are at an all time high amongst both the human and pets. It’s now accepted as normal.

Of all animal species on the planet – pet dogs are the HIGHEST with rates of cancer.  So many dogs that are allergic to grass and beef, could you imagine if a wolf or a coyote was allergic to grass or meat? How could it survive?

Human greed and business have intervened into a dog’s diet which has contributed to so many of the their modern, health issues. Our mission is not to make you think like us, but just to make you think.

We sincerely hope you find this website insightful as we share our passion for healthy raw diets and natural care for dogs.

Quality comes at a price.

Our priority when selecting produce is to source and support ethical producers. Our venison and goat organ is wild ranged and our lamb is grass fed. Not only does this ensure a better quality of life for those animals, the produce then yielded from healthy, unstressed animals is of premium quality and supports ethical producers. Whilst this comes at a price, we believe that by supporting these ethical producers we can one day end the cruelty inflicted upon intensively farmed animals. Change in this industry can only be achieved through we the consumers, and the choices we make in our food sources.

Pet Food versus Our Food

Did you ever consider why pet mince is called that? The pet food industry is very loosely regulated and is overrun with poor quality food and ingredients coupled with excellent marketing and seductive packaging. We don’t sell or recommend pet mince or end of life foods. Many ‘raw food’ suppliers mix in other proteins despite naming it “Chicken”,they will include beef, fish, lamb. Simultaneoulsy they will  name it “Beef” and include chicken, fish, lamb.  It’s amazing what companies can get away with in the pet food industry. With our products when we name it, thats exactly what it is.

Our Quality Difference

Honest raw food for dogs doesn’t need gimmicks, celebrities or fancy packaging designed by advertising agencies. With our selection of RAW food specially formulated for dogs, the main aim is to provide you with products as close to its natural source as possible. Feeding your dogs minced meat or just one protein is NOT enough. They need the marrows, bones, cartilage, fats, organs and offal to stimulate them mentally and physically.

Fillers & Fibbers

Pet mince is often filled with ground bone or other cheap fillers to increase mass and increase profit margins. Although bones are a requirement for dogs, they need to be chewed on in order to clean their teeth and gums, alleviate stress and provide mental and physical stimulation. “Bone dust” is often swept up of the floor or machine and mixed in with minced food as a cheap filler. Although the label on regular dog food may say 100% beef or chicken, it does not mean that it is human grade or fit for human consumption. Most often, food that cannot be sold to humans (diseased or decaying produce) is then produced as pet food, and is permitted by law.

  • Ethical & Free Range

We use and promote ethically free ranged, organic or wild produce where possible.

  • Quality & Integrity

Our raw food is NOT pet mince, it is HUMAN GRADE and we never use diseased or condemned produce, unlike many pet foods brands.Hygiene, consistency and premium quality is the cornerstone of our success. and our main ingredient is honesty!In a market place awash with clever marketing and advertising many customers are easily fooled into poor choices of food.Our RAW food diet provides variety, mental and physical stimulation for your dog. We specialise in novel proteins such as Venison, Mutton Bird, Australian Bush Goat, Water Buffalo, and free ranged Lamb and Turkey. The high quality of our products are based on the way the animal has been raised and fed.

We inspect every batch. No preservatives(Snap frozen).

No Fillers. No Added Chemicals. FREE RANGED Deer, Water Buffalo, Turkey, Mutton Bird

  • Variety We provide a range of protein sources to ensure your dog does not develop allergies after being fed the same food every day.
  • Passion & Sincerity We are not driven by greedy shareholders or profit margins. We genuinely care about the health of animals and your pets.
  • Convenience We are open 7 days a week. Our team is always available to assist and answer any questions and we also offer HOME DELIVERY services.

Our Raw Food Products

Variety, correct nutrition and quality food sources are the key to a raw food diet for dogs and cats. Our RAW food range replicates what your dog needs and what their ancestors thrived on in the wild. Our RAW range of natural, wholesome foods includes a variety of different food sources. Each delivers a unique nutritional need for dogs and cats from one convenient source. We specialise in premium quality, PRESERVATIVE FREE, raw food for dogs and cats. If you’re seeking a truly holistic, raw diet approach for your pet, our RAW range is perfect for you.

RAW Food Prices

Please note we source our produce from independent farmers and producers. Due to factors beyond our control, prices are subject to change without notification on this website.

PRIMAL RAW WILD Mix $11.00 kg/tub
PRIMAL RAW LAMB Mix $11.00 kg/tub
Venison $11.00 kg/tub
Water Buffalo $15.00 kg/tub
Salmon Frames $8.00 pack of 2
Raw Tripe  $10.00 kg/tub
Meaty Duck Necks $6.50 per pack
Duck Wings $5.00 per pack
Chicken Feet $3.50kg
Meaty Lamb Ribs $3.50 each
Meaty Lamb Shanks $8.00 pack of 2
Turkey Feet $5.50 pack of 3
Turkey Carcass $7.00 each
Lamb Head Half $4.50 each
Lamb Head Full $8.50 each

Lamb Heads (Half and Full)

Turkey Feet and Carcass

Fish Frames

Meaty Lamb Shanks

Chicken Feet

Venison Meat

Primal Lamb Mix

Primal Wild Mix

Unbleached Tripe

Duck Necks and Wings